Claud A. Hatcher creates Royal Crown Ginger Ale in Columbus, GA, USA
a cherry flavoured cola, is introduced.
“Best by Taste Test”
publicity campaign by Holywood celebrities.
Blind taste tests, three decades before other soft drink brands; RC was the winner spawning the “Best by Taste Test” slogan.
Royal Crown was the ﬁrst company to sell soft drinks in a can, and later the ﬁrst company to sell a soft drink in an aluminum can.
The company introduced the ﬁrst diet cola, Diet Rite.
Caﬀeine-free cola named RC 100 and sugar/caﬀeine free cola named RC 100 Sugar Free were introduced
RC was among the top 5 soft drinks in the US along side Coke, Pepsi, Dr. Pepper, and Seven Up.
Cott Corporation acquires rights to RC Cola internationally